Energy 106 is a Digital Radio Station for Northern Ireland broadcasting 24 hours a day, 7 days a week playing a mixture of dance songs from the 90’s through to today.
You can hear us online through our website, app, via an amazon or google smart speaker and on Apple CarPlay & Android Auto via popular apps such as TuneIn, Online Radio Box, and My Tuner Free.
Our advertising packages start from as little as £26.50 per week and £17 per week for sponsorships. Please click on the link below to find out more about how we can help you market your business using Energy 106.
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Types of Advertising
There are several ways in which you can promote your business on Energy 106.
- Spot Advertising: This is an advert recorded professionally to fit the style and brand of your business, this will typically be 10, 20, 30 or 60 seconds in duration and will be played between one to three times an hour depending on your agreed package and available advertising space. There is an additional production cost for the advert if you do not already have one which will be tailored to fit your budget.
- Show Sponsorship: Your business is promoted at least 3 times an hour and on the top of the hour, on the show you have chosen to sponsor with a message typically 10secs in duration, we will work with you to identify which show, and messaging is right for your business.
- App & Website Advertising: We offer banner advertising on our website and app for as little as £29.99 a month, we can help create a banner to meet your need or use an existing one you may have already.
- Feature Content (Pre-recorded of Live): Another way to engage listeners and promote your business is through feature content on the station, we will come to your business or record with you remotely depending on your preference a series of short features to promote your business, from a grand opening to the launch of a new product.
Alternatively, we can bring one of our shows to your business and present the show live chatting with you and your customers.
- Competitions & Giveaways: You may have a product or service that you wish to giveaway as way to grow your brand with our listeners, this could be meal vouchers, cakes, holidays etc. depending on your business, we can work with you to build a campaign where we promote your business for free in exchange for providing the competition prizes or giveaways.
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Why Advertise on Radio?
Energy 106 is a cost-effective way to advertise in Northern Ireland. We are a digital only radio station, which means our listeners have chosen to listen to us by downloading the app, visiting our website, installing us on their smart speaker or listening in their car via Apple Carplay & Android Auto.
Here’s some further information suppied by RadioCentre.
Radio – the broadcast linear flow of curated, predominantly live, presenter-led music and speech based audio entertainment – is now part of a much wider audio ecology.
Before the audio revolution, there used to be two choices for listeners – live radio or your personally-owned music collection.
Now, with the rise of new audio formats such as podcasts and streamed music services, listeners have more options than ever before. The rise of multiple-function mobile devices (formally known as phones) and the fact that audio content is “device neutral” for the most part, means that people can listen to almost anything, anywhere, and at any time.
Demonstrating the impact of radio
There is a wealth of industry research that demonstrates the impact of radio across a range of metrics when used as part of a wider media campaign.
Return on investment (ROI)
According to UK econometric analysis radio produces £7.70 revenue ROI for every pound spent – second only to TV overall, and higher in a number of product categories e.g. retail, finance, travel, automotive. This is supported by separate analysis which demonstrates that radio delivers profit ROI of £1.61 per £1 spend, again second only to TV.
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